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SEO stands for Search Engine Optimization. It is the process of getting traffic to the websites from organic, free or natural search results on search engines. All the major Search Engines have primary search results, where the content such as text or listings or videos or images are shown based on the what the search engines considers most relevant to users.
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On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Alt tags provide better image context/descriptions to search engine crawlers
Link building is an important part of SEO services. Without links, websites can't rank in competitive search queries
Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.
Google has a long history of famous algorithm updates, search index changes and refreshes