Search Engine Marketing or SEM is nothing but the process of enhancing site visibility on the Internet, with the help of the paid platforms. A variety of paid platforms are available, namely, Google AdWords, Facebook Adv etc. The purpose of doing this is for instant results, brand building and lead generation.

Only Institute in Central India where Training are delivered by Entrepreneurs ,who can show care real time scenarios on Digital Marketing in the class

Every online business today is formulating a Digital Marketing strategy that helps it to establish its brand image and generate traffic to its website. Paid advertising is an essential component of SEM strategy where the advertiser pays the cost per click (CPC). Google AdWords is an advertising platform that enables website owners to show their ads on Google search engine result pages when user searches for specific keywords. With Google AdWords training course the advertiser can formulate a strategy especially targeted to his audience based on location, language, devise used for search and many such parameters. He can create and develop an Ad campaign that ensures consistent round the clock targeted traffic to the website.

Who Should Attend This Training?

  • Students
  • Freshers
  • House Wife
  • Business Peoples
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • Web Design & Development Team
  • Sales & Marketing Team

Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Updated Curriculum according to latest industry standards
  • Expert Trainers (18+ years Experince)
  • Learn latest techniques and strategies in SEM
  • Weekdays and Weekend classes available

Our USP

Lower Fees in the Digital Industries!

Exposure to Live Projects From Day 1
A Complete Practical Approach to Training

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SME Course Sessions

Introduction to Google AdWords - SEM

  • Understanding Google search

  • Rule based personalization of marketing at internet scale

  • Overview of Google AdWords

  • Benefits of Online Advertisement

  • Introduction to Advertising Networks

  • Search Network

  • Display Network

  • Google AdWords Account Set Up

  • Introduction to Google AdWords Account

  • Account Creation & Set Up

  • Intro to AdWords New Interface

  • Latest Updates on Google AdWords

  • Intro AdWords Account structure

  • How to use AdWords Account

  • Introduction to Campaign Set Up

  • What is Campaign?

  • Types of Campaign

  • How To Target potential customers

  • Keywords, location, language based Targets

  • Budget Allocation & Bidding Strategies

  • Introduction to Bidding

  • Types Bidding (Manual Bidding, Automated bidding)

  • Strategies (PPC, CPC, CPA and CPM)

  • Budget Allocation

  • Campaign Optimization

  • Pay Per Click Overview

  • PPC Definition & how it functions

  • Important Terms - Quality Score

  • Conversion Rate
  • How to Set Up AdGroups

  • What is Ad group?

  • How choose AdGroups?

  • PPC Keyword Research

  • PPC Keyword Match Types

  • Broad Match

  • Phrase Match

  • Exact Match

  • Negative Match

  • Broad Match Modifier

  • Introduction to Ad Copy & Ad Types

  • What is Ad copy?

  • Ad copy writing guidelines & Tips

  • Landing Page Optimization

  • Types Ads

  • Types of Ad Extensions

  • Compelling ads that increase Click Through

  • Rates (CTR) at lower costs

  • Understanding, Analyzing & Improving

  • Relevance & Quality score

  • Improve conversion rates

  • Targeted ads & relevant landing pages

  • Ad Preview tool

  • Best Practices like using features such as reviews, +1 button etc.

  • How To Design Effective landing pages

  • Importance of UI/UX design

  • Call to Action

  • Campaign Management

  • Overview of the tools

  • Understanding advance functionality

  • What is Remarketing

  • Introduction to remarketing

  • Remarketing Strategies

  • Benefits of remarketing

  • How to Apply remarketing tags

  • Remarketing List creation

  • How to use Remarketing List

  • Google Adwords Intermediate

  • PPC, CPM, CPA

  • Other Measuring Tools

  • Bidding Strategy on Location

  • Bidding Strategy on Schedule

  • Bidding Strategy on Devices

  • Conversion Tracking Code

  • Designing Image Ads

  • Creating Animated Ads

  • Monitoring Campaigns & Report preparation

  • Conversion Tracking

  • Report Generation

  • Report review & Analysis

  • Measuring Campaign success

  • Google AdWords Certification Exam

  • How to prepare AdWords Certification Exam

  • Types of AdWords Certification Exams

  • Mock test on AdWords Certification Exam

  • Exam appearance & Success rate